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I’m a New York–based marketer working in U.S. brand management at L’Oréal Groupe on Pureology — the original vegan luxury haircare brand. I spend my days shaping brand strategy, forging retailer partnerships, working with global innovation teams to lead new product launches, and making sure the math works: demand forecasting, pricing analysis, portfolio sizing, and protecting brand equity where it quietly erodes.

Alongside my role, I’m an MBA student at NYU Stern, specializing in brand management and luxury retail — deepening how I think about scale, storytelling, and long-term value creation.

I’ve worked across multiple corners of CPG and marketing, and ultimately found my home in luxury beauty — a place where performance and care coexist, and where building something meaningful matters as much as building something big.

Before brand management, I came up through integrated marketing and advertising — building culturally loud work across TV, social, influencer, brand collabs, celeb sponsorships and experiential. That background still shapes how I think today: structured when it matters, instinctive when it counts, always attentive to how a brand feels as much as how it performs.

I’m from Georgia with Cajun roots and Slavic ties. My twin brother lives in London working in advertising. I maintain a daily yoga and meditation practice, and I’m drawn to work — and brands — built with discipline, taste, and restraint.

A few selected pieces of my work can be found on the site — take a look around.

Education

New York University | Stern School of Business
MBA (2026-2028)
Primary Specialization - Brand Management
Secondary - Specialization - Luxury Retail

University of North Carolina at Wilmington
B.A. International Studies - concentration in Globalization (2017)
B.S. International Business (2017)
Certified Proficiency in Russian, Student Athlete, International Student Mentor, Russian Club,

Employment

L’Oréal Groupe
Brand Manager, Pureology (U.S.)
2025–Present

Lead U.S. brand management for Pureology, the original vegan luxury haircare brand, across strategy, launches, forecasting, pricing, and portfolio management
Partner with global innovation, sales, and retail teams to bring newness to market and protect long-term brand equity

Walmart
Integrated Marketing Manager
2023–2025

Led high-visibility, full-funnel brand campaigns across TV, CTV, social, influencer, and experiential
Drove culturally resonant work that generated $32M+ in sales and 1.2B+ impressions in a single campaign

Publicis Groupe
Account / Project Manager (Mondelez – Chips Ahoy!, Triscuit)
2021–2023

Managed integrated brand campaigns and major tentpole moments across TV, digital, experiential, and in-store
Supported brand renovations, new product launches, and national campaigns

TAG
Localization Project Manager
2021

Directed large-scale global advertising localization projects across multiple markets and media formats

TransPerfect
Senior Project Manager
2019–2021

Led complex, multi-market translation and localization projects for global clients in regulated industries

Biesse North America
Marketing & Sales Operations Associate
2017–2019

Supported marketing operations and sales enablement for a high-tech manufacturing organization

Skills

Production + CGI
Circana and PowerBI
Brand Strategy
Advertising
Omnichannel marketing
Demand forecasting and piping
Packaging Design
Visual Merchandising
Media and Influencer
Certified Scrum Master

Last Updated 24.10.37