Experiential
It’s no secret that Sephora and Ulta attracts customers by encouraging in-store product trial. So for our Beauty Event, we invented Beauty Bars!
Customers were abel to trial new products, take home free samples and purchase them right now!
It earned dozens of earned press stories, citing it as a powerful pilot program for Walmart as we dive deep into the beauty space.
I co-led a Walmart first: the first ever Beauty spot for Walmart!
Beautyscape, a :30 spot, aired on Peacock and Paramount+ with social cutdowns utilized in paid.
End card with QR code driving to custom content hub
Took our expertise as a Beauty Retailer to develop a custom hub centered around beauty-led confidence. With tutorials, beauty affirmations, and insider tips only accessible because of our brand partnerships, the page inspired customers to get their glow on, inside and out, and update their routine with the latest trends and styles.
We had articles on how to contour your face, combat dry skin, maintain hair color and videos demonstrating how to dye your hair at home or how to apply jumbo lashes!
The hub flips every few months based off season and the latest trends.
I led our social agency through the development of a trend forward influencer extension that included NYC beauty enthusiasts, lowkey girlies in the midwest, as well as beloved reality TV show stars.
We focused in on thematics like GRWM, a day in the life, beauty haul, guest prep and more while plugging hot items & Walmart’s value props (express delivery, rollback pricing).